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HOW TO NEGOTIATE BETTER – LESSONS FROM 20 YEARS IN SOUTH DELHI REAL ESTATE – BY ASHUTOSH BHOGRA

Whether you’re buying an ₹8 crore builder floor in GK-2 or a ₹40 crore bungalow in Defence Colony, your ability to negotiate can save—or cost—you lakhs, sometimes even crores. I’ve been part of hundreds of negotiations in South Delhi over the past two decades, and I can tell you this: most people either overdo it or underplay it. Both approaches are risky.

Here are the top lessons I’ve learned on how to negotiate better—smartly, respectfully, and effectively—in a high-stakes market like South Delhi:

1. START WITH RESEARCH, NOT OFFERS

Most people begin by throwing a number at the seller. That’s not negotiation—that’s gambling.

My Tip:

  • Know the market rate for similar properties on the same road or block
  • Understand what makes this property worth more or less—floor level, builder name, road width, facing, park access, etc.
  • Once you’re confident about value, you’ll negotiate from a place of strength

2. DON’T LOWBALL JUST TO “TEST” THE SELLER

In high-value markets, throwing a random low number is often seen as disrespect. It breaks trust right at the beginning.

My Tip:
Quote a number that shows you’re serious. If a property is quoted at ₹8.5 Cr and your first offer is ₹7 Cr without any reasoning, it usually ends the conversation.

3. USE LOGIC, NOT EMOTION

Don’t say “I love the house, but I feel it’s too expensive.” Sellers don’t respond to feelings. They respond to facts.

My Tip:
Say things like, “This floor is excellent, but I’ve seen two similar options at ₹8 Cr while this is ₹8.5 Cr. If we can align closer to those levels, I’d be keen to move ahead.” That shows seriousness and gives them a reason to consider.

4. KEEP YOUR EMOTIONS IN CHECK—EVEN IF YOU LOVE THE PROPERTY

I’ve seen buyers lose all leverage because they showed too much excitement. When a seller senses desperation, negotiation becomes one-sided.

My Tip:
Stay calm. Praise the property, but maintain a balanced tone. If the seller believes you have options, you’re in a better position.

5. DON’T JUST NEGOTIATE PRICE—NEGOTIATE TERMS

Sometimes, the seller isn’t flexible on price but is open to:

  • Extended payment timelines
  • Including fittings/furniture
  • Sharing stamp duty
  • Speeding up possession or registration

My Tip:
Be open to structuring the deal in creative ways. Many times, the final value you extract comes from the terms, not just the price.

6. KNOW WHEN TO STOP TALKING

This is one of the most powerful negotiation tools: Silence.After making a reasonable offer, don’t oversell or justify too much. Let the seller process it. If you keep talking, you may give away your flexibility or unintentionally weaken your position.

7. WORK WITH SOMEONE WHO KNOWS THE SELLER’S MINDSET

In real estate, relationships matter. If your broker understands the seller’s priorities, psychology, and real pain points, they can guide the negotiation in your favour.

My Tip:
Work with someone who has both market knowledge and emotional intelligence. That’s where deals happen.

FINAL THOUGHTS

Negotiation is an art—and in luxury markets like South Delhi, it’s a quiet one. Loud offers, aggressive stances, or trying to “win” often backfire. The best deals I’ve closed were built on trust, timing, and tact.

If you’re in the market, I’d be happy to help you navigate the numbers, the seller psychology, and the timing—so you close the right deal, the right way.


📞 Let’s talk strategy before your next site visit: +91 9811149512
🎥 Watch premium listings & market insights: http://www.youtube.com/@ashutoshbhogra-greybeard

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